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Making Full Use of Qualitative Data to Generate New Fish Product Ideas through Co-Creation with Consumers: A Methodological Approach
(MDPI, 2022-07-31)
Co-creation is a process that directly involves different stakeholders in the idea generation phase of a new product development process. A pool of 112 new aquaculture fish product ideas was obtained ...
Farmed or wild fish? Segmenting European consumers based on their beliefs
(Elsevier, 2020-10-03)
Wild fish cannot meet the global demand of fish, making aquaculture the most suitable alternative to support increase in fish consumption. However, farmed fish have a less positive image among consumers ...