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Making Full Use of Qualitative Data to Generate New Fish Product Ideas through Co-Creation with Consumers: A Methodological Approach
(MDPI, 2022-07-31)
Co-creation is a process that directly involves different stakeholders in the idea generation phase of a new product development process. A pool of 112 new aquaculture fish product ideas was obtained ...
Co-Creation with Consumers for Packaging Design Validated through Implicit and Explicit Methods: Exploratory Effect of Visual and Textual Attributes
(MDPI, 2022-04-19)
Packaging is no longer a mere structural element that only aims to preserve foods, but it is
also a powerful marketing tool able to affect product perception, purchase decision and consumers’
food ...