European consumer segments with a high potential for accepting new innovative fish products based on their food-related lifestyle
Visualitza/Obre
Autor/a
Stancu, Violeta
Brunsø, Karen
Krystallis, Athanasios
Santa Cruz, Elena
Peral, Irene
Data de publicació
2022-02-09ISSN
0950-3293
Resum
Consumer lifestyles influence consumer behaviour towards food product choices and provide important insights
about the existence of consumer segments that vary in their response to new food products. With the aim to
contribute to a more market-oriented enhancement of the European aquaculture industry competitiveness, the
objective of this study was to identify and profile food-related lifestyle segments of consumers that vary in terms
of their willingness to buy new aquaculture fish products. Data were collected through a survey among respondents
in three large European fish markets (Spain, France and Germany, N = 1500 in total). Certain core
dimensions of the food-related lifestyle construct were used as segmentation bases. We identified five consumer
segments across two country groups. The segments differed mainly in terms of their psychographic profile and
their intention to buy new aquaculture fish products. Our results contribute to identifying the most promising
European consumer segments in terms of buying intention that can be targeted when promoting new aquaculture
fish products. The findings have important strategic marketing implications for the food industry and aquaculture,
while highlighting the important role food-related lifestyles can play in European segmentation for new
food product development.
Tipus de document
Article
Versió del document
Versió publicada
Llengua
Anglès
Matèries (CDU)
663/664 - Aliments i nutrició. Enologia. Olis. Greixos
Pàgines
15
Publicat per
Elsevier
Publicat a
Food Quality and Preference
Citació
Stancu, Violeta, Karen Brunsø, Athanasios Krystallis, Luis Guerrero, Elena Santa Cruz, and Irene Peral. 2022. "European Consumer Segments With A High Potential For Accepting New Innovative Fish Products Based On Their Food-Related Lifestyle". Food Quality And Preference 99: 104560. doi:10.1016/j.foodqual.2022.104560.
Número de l'acord de la subvenció
EC/H2020/727315/EU/Mediterranean Aquaculture Integrated Development/MedAID
Programa
Qualitat i Tecnologia Alimentària
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