Trends in the interest in COVID-19 news of the local media and their readers: The case of Spain

Abstract

The COVID-19 has caused not just an unprecedented sanitary crisis but a social crisis, which has affected, among many other fields, the local journalism, which had to adapt to meet the public’s information needs about coronavirus. In this study we analyzed the evolution of local news about COVID-19 in Spain throughout the pandemic by examining local news articles in social media. Using a unique dataset of over 230k Facebook posts published by Spanish local media organizations during 2020 and 2021, we found evidence that the interest of local media in COVID-19, measured as the proportion of the news related to COVID-19, changed as the pandemic evolved. Our results also show that the interest that local media readers had in COVID-19, measured as the proportion Facebook interactions related to COVID-19, was even higher, and also evolved during the pandemic. Although the interest in COVID-19 of local media and their readers essentially progressed in parallel, we also identified some periods in which they behaved differently. While a fatigue with COVID-19 related news would be expected after 2 years of pandemic, a clear decrease of interest was not observed neither in journalists nor in readers.