Health innovation in patty products. The role of food Neophobia in Consumers’ Non-hypothetical willingness to pay, purchase ìntention and hedonic evaluation
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Autor/a
Kallas, Zein
Vitale, Mauro
Gil, José Maria
Fecha de publicación
2019-02-20ISSN
2072-6643
Resumen
Consumers' personality traits are key factors in understanding consumers' choice and acceptance for health innovations in food products, in particular, food neophobia (FN). The patty product as a traditional pork product (TPP) with two innovative traditional pork products (ITPP) from the untapped pig breed (Porc Negre Mallorquí) in Spain were analysed. Patties were enriched with Porcini (Boletus edulis) using the claim "enriched with a natural source of dietary fiber Beta glucans that may contribute to improve our defence system" (ITPP1) and enriched with blueberries (Vaccinium corymbosum) using the claim "enriched with a natural source of antioxidant that may help to prevent cardiovascular diseases" (ITPP2). Two non-hypothetical discrete choice experiments were applied to investigate the importance of FN in consumers' purchase intention (PI) and willingness to pay (WTP) before and after tasting the products. Results showed that the TPP and the ITPP2 received higher than expected PI and WTP. However, after tasting the products, consumers exhibited lower WTP for all ITPP showing the prevalence of the sensory experience on health innovation. The FN was highly related to WTP before the hedonic evaluation. However, it turned out to be non-significant, showing a homogenising role of the sensory experience in reducing the FN impact.
Tipo de documento
Artículo
Versión del documento
Versión publicada
Lengua
Inglés
Materias (CDU)
63 - Agricultura. Silvicultura. Zootecnia. Caza. Pesca
Páginas
15
Publicado por
MDPI
Publicado en
Nutrients
Citación
Kallas, Zein, Mauro Vitale, and José Maria Gil. 2019. "Health Innovation In Patty Products. The Role Of Food Neophobia In Consumers’ Non-Hypothetical Willingness To Pay, Purchase Intention And Hedonic Evaluation". Nutrients 11 (2): 444. MDPI AG. doi:10.3390/nu11020444.
Número del acuerdo de la subvención
EC/H2020/634476/EU/DIVERSITY OF LOCAL PIG BREEDS AND PRODUCTION SYSTEMS FOR HIGH QUALITY TRADITIONAL PRODUCTS AND SUSTAINABLE PORK CHAINS/TREASURE
Program
Economia Agroalimentària
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