Show simple item record

dc.contributor.authorMiloradovic, Zorana
dc.contributor.authorBlazic, Marijana
dc.contributor.authorBarukcic, Irena
dc.contributor.authorFont-i-Furnols, Maria
dc.contributor.authorSmigic, Nada
dc.contributor.authorTomasevic, Igor
dc.contributor.authorMiocinovic, Jelena
dc.contributor.otherIndústries Alimentàriesca
dc.date.accessioned2022-01-21T11:46:50Z
dc.date.available2022-01-21T11:46:50Z
dc.date.issued2021-11-24
dc.identifier.citationMiloradovic, Z., M. Blazic, I. Barukcic, M. Font-i-Furnols, N. Smigic, I. Tomasevic, and J. Miocinovic. 2021. "Serbian, Croatian and Spanish consumers' beliefs towards artisan cheese", British Food Journal. doi:10.1108/BFJ-04-2021-0409.ca
dc.identifier.issn0007-070Xca
dc.identifier.urihttp://hdl.handle.net/20.500.12327/1518
dc.description.abstractPurpose: In the past two decades the popularity of artisan cheese emerged. The present study aimed to investigate similarities and differences in beliefs towards artisan cheeses among participants from Serbia, Croatia and Spain and to determine consumer profiles. Better understanding of their behaviours and beliefs could serve as the basis for the development of appropriate production and marketing strategies and for further popularisation of artisan cheeses. Design/methodology/approach: The data on demographic structure, behaviours and beliefs of 947 participants in total were obtained via a questionnaire collected online. In order to identify consumer profiles and to define their specific beliefs, a cross-country cluster analysis has been conducted. Four clusters were identified: “highly educated men”, “highly educated women”, “millennials” and “educated senior women”. Mann–Whitney U test was used to identify statistically significant differences between countries and clusters. Findings: Respondents from different countries had different preferences for cheese types and different ways of consumption. All participants valued artisan cheeses more than industrial cheeses in terms of healthiness and quality, but they believe that there is still much to be done in terms of proper packaging, labelling, branding, widening of assortment and providing better availability. The results of the present study revealed that participants had no clear opinion regarding trust in artisan cheese safety. Originality/value: Up to date, no study investigated beliefs of consumers from Serbia and Croatia towards artisan cheese. Original consumer pool has unique characteristics: they are far more oriented towards open markets and purchasing cheese directly from producers; they have different preferences towards cheese types and different consuming habits. Unique consumer characteristics provided original findings considering their beliefs.ca
dc.format.extent29ca
dc.language.isoengca
dc.publisherEmeraldca
dc.relation.ispartofBritish Food Journalca
dc.rightsCopyright © 2021, Emerald Publishingca
dc.titleSerbian, Croatian and Spanish consumers' beliefs towards artisan cheeseca
dc.typeinfo:eu-repo/semantics/articleca
dc.description.versioninfo:eu-repo/semantics/acceptedVersionca
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapca
dc.subject.udc663/664ca
dc.identifier.doihttps://doi.org/10.1108/BFJ-04-2021-0409ca
dc.contributor.groupQualitat i Tecnologia Alimentàriaca


Files in this item

 

This item appears in the following Collection(s)

Show simple item record