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dc.contributor.authorLópez-Mas, Laura
dc.contributor.authorClaret, Anna
dc.contributor.authorBermúdez, Alejandra
dc.contributor.authorLlauger, Mar
dc.contributor.authorGuerrero, Luis
dc.contributor.otherIndústries Alimentàriesca
dc.date.accessioned2022-06-09T11:38:09Z
dc.date.available2022-06-09T11:38:09Z
dc.date.issued2022-04-19
dc.identifier.citationLópez-Mas, Laura, Anna Claret, Alejandra Bermúdez, Mar Llauger, and Luis Guerrero. 2022. "Co-Creation With Consumers For Packaging Design Validated Through Implicit And Explicit Methods: Exploratory Effect Of Visual And Textual Attributes". Foods 11 (9): 1183. doi:10.3390/foods11091183.ca
dc.identifier.issn2304-8158ca
dc.identifier.urihttp://hdl.handle.net/20.500.12327/1793
dc.description.abstractPackaging is no longer a mere structural element that only aims to preserve foods, but it is also a powerful marketing tool able to affect product perception, purchase decision and consumers’ food choices. Incorporating consumers’ voices into packaging design through co-creation could maximise its impact on the market. The main goal of this exploratory study was to test the usefulness of co-creation with consumers for packaging design. For that purpose, a survey with 200 Spanish participants was conducted to find out which of the presented visual and textual packaging attributes were the most appropriate. A validation study with 40 participants using implicit (eye tracker, galvanic skin response and automatic facial expression analysis) and explicit measurements was used to test the packaging co-created by consumers against some of its possible competitors in the market. The co-creation process with consumers allowed for the identification of the visual and textual attributes, among the available options, that best fit their preferences, whereas the validation process confirmed that the packaging design co-created by consumers was equally or even preferred over the competitors. The information gathered might help designers and marketers to guide the packaging design for fish products in the Spanish market.ca
dc.format.extent22ca
dc.language.isoengca
dc.publisherMDPIca
dc.relation.ispartofFoodsca
dc.rightsAttribution 4.0 Internationalca
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.titleCo-Creation with Consumers for Packaging Design Validated through Implicit and Explicit Methods: Exploratory Effect of Visual and Textual Attributesca
dc.typeinfo:eu-repo/semantics/articleca
dc.description.versioninfo:eu-repo/semantics/publishedVersionca
dc.rights.accessLevelinfo:eu-repo/semantics/openAccess
dc.embargo.termscapca
dc.relation.projectIDEC/H2020/727315/EU/Mediterranean Aquaculture Integrated Development/MedAIDca
dc.subject.udc663/664ca
dc.identifier.doihttps://doi.org/10.3390/foods11091183ca
dc.contributor.groupQualitat i Tecnologia Alimentàriaca
dc.contributor.groupFuncionalitat i Seguretat Alimentàriaca


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Attribution 4.0 International
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by/4.0/
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