Conceptualizing a Product with the Food-Related Lifestyle Instrument
Visualitza/Obre
Data de publicació
2022-11-08ISSN
2304-8158
Resum
Product perception is important for consumers’ acceptance, especially when it is associated with a geographical location. Consumers’ food-related lifestyles (FRLs) have been used to better identify the role that beverages have in people lives. The present study was conducted to understand the conceptualization of mezcal according to consumers’ FRLs. Four hundred mezcal consumers were surveyed in Mexico. Participants were asked to describe their experience with the product and consumption habits, to evaluate ten different FRL constructs, and to assess mezcal conceptualization using a check-all-that-apply test. A hierarchical cluster analysis was carried out on the composite variables of the evaluated constructs and their objective knowledge score to define segments. To visualize the relationships among FRL constructs and the terms used to describe mezcal, a multiple factorial analysis was carried out. The results showed four different mezcal clusters. The social and involved segment described the beverage with elements of traditional and food-related activities. The price–quality fixed segment was mainly associated with the product to handcraft process. Uninvolved consumers were not linked to specific terms and uninformed and unaware consumers were novice participants with mainly negative product connotations. Therefore, is important to consider consumers’ FRLs to have a better understanding of product conceptualization.
Tipus de document
Article
Versió del document
Versió publicada
Llengua
English
Matèries (CDU)
663/664 - Aliments i nutrició. Enologia. Olis. Greixos
Pàgines
18
Publicat per
MDPI
Publicat a
Foods
Citació
Lazo, Oxana, Luis Guerrero, and Sergio Erick García-Barrón. 2022. "Conceptualizing A Product With The Food-Related Lifestyle Instrument". Foods 11 (22): 3549. doi:10.3390/foods11223549.
Programa
Qualitat i Tecnologia Alimentària
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