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Co-Creation with Consumers for Packaging Design Validated through Implicit and Explicit Methods: Exploratory Effect of Visual and Textual Attributes
(MDPI, 2022-04-19)
Packaging is no longer a mere structural element that only aims to preserve foods, but it is
also a powerful marketing tool able to affect product perception, purchase decision and consumers’
food ...
European consumer segments with a high potential for accepting new innovative fish products based on their food-related lifestyle
(Elsevier, 2022-02-09)
Consumer lifestyles influence consumer behaviour towards food product choices and provide important insights
about the existence of consumer segments that vary in their response to new food products. ...
Making Full Use of Qualitative Data to Generate New Fish Product Ideas through Co-Creation with Consumers: A Methodological Approach
(MDPI, 2022-07-31)
Co-creation is a process that directly involves different stakeholders in the idea generation phase of a new product development process. A pool of 112 new aquaculture fish product ideas was obtained ...