Conceptualizing a Product with the Food-Related Lifestyle Instrument
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Publication date
2022-11-08ISSN
2304-8158
Abstract
Product perception is important for consumers’ acceptance, especially when it is associated with a geographical location. Consumers’ food-related lifestyles (FRLs) have been used to better identify the role that beverages have in people lives. The present study was conducted to understand the conceptualization of mezcal according to consumers’ FRLs. Four hundred mezcal consumers were surveyed in Mexico. Participants were asked to describe their experience with the product and consumption habits, to evaluate ten different FRL constructs, and to assess mezcal conceptualization using a check-all-that-apply test. A hierarchical cluster analysis was carried out on the composite variables of the evaluated constructs and their objective knowledge score to define segments. To visualize the relationships among FRL constructs and the terms used to describe mezcal, a multiple factorial analysis was carried out. The results showed four different mezcal clusters. The social and involved segment described the beverage with elements of traditional and food-related activities. The price–quality fixed segment was mainly associated with the product to handcraft process. Uninvolved consumers were not linked to specific terms and uninformed and unaware consumers were novice participants with mainly negative product connotations. Therefore, is important to consider consumers’ FRLs to have a better understanding of product conceptualization.
Document Type
Article
Document version
Published version
Language
English
Subject (CDU)
663/664 - Food and nutrition. Enology. Oils. Fat
Pages
18
Publisher
MDPI
Is part of
Foods
Citation
Lazo, Oxana, Luis Guerrero, and Sergio Erick García-Barrón. 2022. "Conceptualizing A Product With The Food-Related Lifestyle Instrument". Foods 11 (22): 3549. doi:10.3390/foods11223549.
Program
Qualitat i Tecnologia Alimentària
This item appears in the following Collection(s)
- ARTICLES CIENTÍFICS [2624]
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by/4.0/